Case Study: Explosive Growth - How a Home Services Company Boosted Live Chat Conversions by 12x with Cereba.ai

A home services company generating over 500 leads a month was missing out on valuable opportunities by relying on a basic chat widget that required contact details upfront—resulting in low engagement and just 5 chat leads monthly. With Cereba.ai, they revamped their approach by introducing an AI-driven live chat that engages visitors and schedules calls without manual intervention. In just one month, the company saw a 12x increase in live chat leads, with an impressive 83% of those leads converting into scheduled phone calls. This case study explores how Cereba.ai transformed their lead generation strategy.

A mid-sized regional company in the home services sector was already generating over 500 leads per month. However, their use of GoHighLevel’s basic chat widget, which functioned more like a static form requiring contact details to start a conversation, was not engaging users effectively. This approach was producing a meager five leads per month from the chat feature alone—a clear indication of missed opportunities.

The Challenge

The company aimed to transform their customer interaction model by adopting a true live chat system that could engage visitors directly, answer their questions in real-time, and encourage them to schedule phone calls. However, several challenges presented themselves:

Resource Limitation: There was no dedicated staff available to monitor and manage live chat consistently, particularly during off-hours.
Responsiveness Concerns: Potential delays in responding to chat inquiries could lead to poor customer experiences.
Complexity of Implementation: Other AI chat solutions considered were either too complex to set up, lacked reliability, or were cost-prohibitive.

Solution: Cereba.ai

Cereba.ai was chosen for its simplicity in setup and operation, requiring no prior AI knowledge, coding skills, or extensive prompting. The platform enabled the company to deploy an AI that operates 24/7, handling initial customer engagements and data collection autonomously.

Implementation Strategy

Engagement: The AI was programmed to initiate conversations with website visitors, providing a responsive and interactive chat experience.
Data Collection: Once engaged, the AI collected essential contact information, such as first name, last name, and phone number.
Conversion to Phone Calls: The AI guided potential leads to schedule phone calls directly through the chat interface.

Results

Increased Lead Generation: From an average of 5 leads per month from the chat widget, the number jumped to 60 live chat leads in the first month of using Cereba.ai.
Higher Conversion Rate: Of the 60 new leads, 50 scheduled phone calls, resulting in an 83% conversion rate. This was significantly higher than the approximately 50% call booked rate from other lead sources.

Conclusion

The integration of Cereba.ai's AI-driven live chat system revolutionized the client’s approach to online customer engagement. By providing a dynamic and interactive chat experience, the company not only increased the quantity of leads but also improved the quality of interactions, leading to a higher conversion rate and better utilization of sales resources. This case study exemplifies how leveraging AI technology can overcome traditional challenges in customer service, leading to substantial growth and efficiency improvements in lead generation processes.

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