GHL Conversation AI: A Closer Look at Its Capabilities and Limitations

GHL Conversation AI: A Basic Starting Point for AI Chat

GHL’s Conversation AI provides a minimal solution for those just starting with AI chat. It’s an entry-level tool designed to handle straightforward tasks, like answering basic inquiries and booking appointments. For many businesses, it’s better than not having AI at all, but it’s far from a sophisticated, fully capable system.

While it offers some degree of customization for those who understand AI prompting, the tool can feel restrictive and lacks the flexibility that growing businesses need. If you're looking for an AI that goes beyond the basics and can truly drive conversations and outcomes, this may feel more like a placeholder than a long-term solution.

What’s Missing from GHL’s Conversation AI

While GHL’s Conversation AI provides a good starting point, businesses looking for more sophisticated, sales-driven AI tools will find that it comes up short in several key areas. These limitations include:

• Multiple AIs for Different Use Cases: GHL’s Conversation AI doesn’t allow for multiple AI configurations. This means if you want different types of customer engagement flows for separate use cases, you're stuck with a single setup.
• Capturing Info & Updating Fields: The AI lacks the ability to collect data from customer interactions and automatically update your GHL CRM without building overly complex workflows. This can lead to missed opportunities for capturing valuable lead information.
• Rescheduling Appointments: While the AI can schedule new appointments, it doesn’t handle rescheduling seamlessly, often requiring manual intervention or duplicate appointments on the calendar, which can negatively impact your opportunities.
• Handling Follow-Ups: GHL’s AI struggles with follow-up scenarios, particularly when leads need to be re-engaged after an initial contact. Without strong follow-up capabilities, businesses risk losing out on warm leads.
• Awkward Customer Interactions: GHL’s AI lacks the intelligence to handle nuanced conversations, especially with existing customers or anyone outside of the target campaign. For instance, if a current client contacts you, the AI may attempt to book them a sales appointment rather than recognize their customer status.
• Sub Account Limitations with Fees: GHL’s agency/sub account setup charges a fee for every sub account that uses unlimited messaging, which can quickly become costly for agencies managing multiple clients.

These limitations can hinder businesses looking to scale their AI-driven customer engagement. While GHL’s Conversation AI does the basics to some degree, it leaves plenty of room for improvement, particularly in terms of flexibility and control.

Why Cereba.ai is the Better Choice for GHL Users

This is where Cereba.ai steps in, providing an AI solution designed to handle the complexities of lead generation and customer interaction. Cereba.ai offers GHL users a more advanced, seamless experience by addressing the shortcomings of GHL’s Conversation AI and introducing features that enhance every stage of the sales funnel.

Here’s why Cereba.ai is gaining popularity among GHL users:

• No prompts, no code, and no complicated workflows: With Cereba.ai, you don’t need to know anything about AI or how to prompt it. Cereba walks you through the simple set up to your AI, and then the AI simply knows what to do next.
• Multiple AI Configurations: With Cereba.ai, businesses can set up multiple AI configurations tailored to different customer segments or use cases. Whether it’s for new leads, long-term prospects, or existing customers, Cereba has the flexibility to handle it all.
• Comprehensive Data Capture: Cereba.ai automatically captures customer information and updates GHL fields in real-time, ensuring that no valuable data slips through the cracks.
• Seamless Rescheduling: Rescheduling appointments is no longer a manual task. Cereba.ai allows leads to reschedule appointments easily and autonomously, ensuring a smooth process for both the lead and your sales team.
• Automated Follow-Ups: Cereba.ai can handle follow-ups automatically with Auto-Reconnect, ensuring that leads who aren’t ready to schedule right away are re-engaged at the right time.
• Beyond Chat: Your AI can do a lot more than just chat and scheduling appointments. It’ll learn and grow on its own with autonomous learning
• Unlimited Agency Sub Account Plan: Cereba.ai offers an unlimited subaccount agency plan with no additional fees for subaccounts, making it a cost-effective solution for agencies looking to manage multiple clients without breaking the bank.

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C.O.R.E. Intents™: More Than Just Scheduling Appointments

What truly sets Cereba.ai apart is its C.O.R.E. Intents™, which go far beyond simple appointment-setting. Each of these features is designed to improve customer engagement, lead nurturing, and conversion.

Autonomous Learning

Cereba.ai constantly improves itself through autonomous learning. When the AI encounters a question it can’t answer, it flags it for review and sends the query to you, allowing for updates to your knowledge base. Over time, the AI becomes more capable of answering queries without manual intervention.

Auto-Reconnect

If a lead isn’t available at the moment but requests a follow-up later, Cereba.ai automatically schedules a follow-up reminder, ensuring that no opportunity slips through the cracks.

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Other Unique Cereba.ai Features

Conversation Steering

With Conversation Steering, businesses have control over how often the AI should ask questions to guide the conversation. This ensures a smooth interaction that leads the customer toward a specific goal—whether that’s gathering information or booking an appointment.

Scheduling Readiness

Cereba.ai’s Scheduling Readiness allows you to define how much engagement is needed before the AI books an appointment. This ensures that only highly engaged leads are scheduled for meetings, improving appointment quality.

Dynamic Appointment Rescheduling

In addition to scheduling, Cereba.ai makes rescheduling effortless, offering alternative time slots and updating the calendar automatically. This eliminates the friction often associated with manual rescheduling processes.

Conversational Contact Updates

As leads interact with Cereba.ai, the AI automatically updates contact records in GHL, keeping your CRM up to date with the latest information.

Dynamic Personality Creation

One of the standout features of Cereba.ai is its Dynamic Personality Builder, which allows businesses to craft an AI persona that reflects their brand’s voice and tone. You can adjust factors such as enthusiasm, formality, and even how the AI responds to questions about its nature. This ensures that every conversation feels natural and aligned with your brand identity.

Reporting & Analytics

With Reporting & Analytics, Cereba.ai offers a dashboard that provides real-time data on your AI's performance. You can easily track the number of conversations, conversions, and conversion rates. This gives you valuable insights into how well your AI is driving engagement and delivering results.

Notifications

Cereba.ai doesn’t just let you set it and forget it. You’ll receive custom notifications when it’s time to improve your knowledge base or when conversations start to go off track. This allows you to intervene and adjust strategies, ensuring that your AI remains effective and your lead engagement stays on point.

Conclusion

While GHL’s Conversation AI provides a helpful entry point into AI-driven customer engagement, Cereba.ai takes it to the next level. With advanced features like C.O.R.E. Intents™, automated follow-ups, and the ability to handle more complex interactions, Cereba.ai enhances lead generation, sales prospecting, and customer engagement. For GHL users looking to go beyond the basics, Cereba.ai is the smart choice to improve efficiency, increase lead conversion, and ensure no opportunity is missed.