Running effective marketing campaigns can be a game of juggling multiple tasks: defining clear goals, creating engaging content, and driving conversions—without spending all your time or hiring a team of experts. For many small to medium-sized businesses, this process can feel overwhelming.
That’s where Cereba steps in with our new Campaigns feature, designed to take the guesswork out of campaign creation. Whether you need to re-engage cold leads, gather customer reviews, or set up appointments, Cereba’s AI communication tool is here to guide you through it all—seamlessly and efficiently.
The best part? You don’t need to be an AI expert or a seasoned marketer. Our Campaigns feature does the heavy lifting for you, offering both predefined campaign templates and the ability to create fully custom campaigns through a simple, guided conversation with Cereba. It’s all about giving you the power to craft intelligent, targeted campaigns that align with your business goals, while keeping the process simple, direct, and a little bit fun.
This introduction stays true to Cereba’s conversational, professional, and approachable tone while clearly explaining the purpose and value of the new feature. Let me know if you’d like to make any tweaks!
Cereba’s Campaigns feature is built on the foundation of your business’s C.O.R.E. (Cereba Outreach & Engagement Engine). This engine houses everything Cereba knows about your company—your services, your tone, your goals—allowing our AI to create campaigns that are not only effective but fully aligned with your brand’s voice.
The magic of Campaigns lies in how seamlessly it taps into this knowledge. From rehashing old leads to driving new appointments, Cereba pulls from the C.O.R.E. to tailor every interaction based on what your business does best. The AI uses this context to guide you through creating highly personalized marketing campaigns—whether you choose one of our predefined templates or opt for a fully custom campaign.
What does this mean for you? It means that every campaign feels uniquely yours. Your AI will ask the right questions, engage customers with your brand’s voice, and move them toward the goals you set, all while understanding the nuances of your business model. You’re not just automating campaigns; you’re enhancing them with intelligent, brand-specific communication powered by your C.O.R.E.
This feature is designed for small to medium-sized businesses looking to simplify their marketing without losing the personal touch. No complex setup or deep AI knowledge is required—Cereba’s Campaigns make it easy to launch impactful, results-driven campaigns that are grounded in the heart of your brand.
Cereba’s Campaigns feature is packed with powerful tools that make building and running marketing campaigns effortless, while still allowing for deep customization. Here’s a closer look at the key features that make Campaigns stand out:
AI-Powered Campaign Setup
At the core of this feature is Cereba’s C.O.R.E., which holds everything your AI knows about your business. Whether you want to re-engage cold leads or drive new appointments, the AI uses this deep knowledge to guide you through creating campaigns that match your business goals and brand voice. The setup is intuitive, and you’re never starting from scratch—Cereba draws from predefined best practices to help you structure the most effective campaigns.
Custom Campaigns
Sometimes, you need something more tailored than a template. That’s where Custom Campaigns come in. With this option, Cereba takes you through a guided conversation, asking key questions to help you build a campaign that’s unique to your business. Whether it’s gathering reviews or launching a promotion, you have full control over the engagement questions, flow, and digital assets that the AI will use during the campaign. This allows for maximum flexibility and personalization.
Predefined Best Practices
For those looking to get started quickly, Cereba offers a range of predefined best practices. These are expertly designed templates that guide you step-by-step through creating campaigns that align with industry standards. Each template comes pre-loaded with suggested goals, engagement questions, and strategies, making it easy to get campaigns up and running fast.
Seamless Transitions Between Campaign Stages
Cereba’s AI ensures a smooth customer journey. As the AI interacts with leads or customers, it seamlessly transitions between stages—whether it’s gathering information, scheduling appointments, or redirecting to relevant resources. The customer experience remains fluid, and your goals are met without any abrupt or disjointed conversation shifts.
Live Campaign Adjustments
Need to tweak something mid-campaign? No problem. You can adjust engagement questions, add digital assets, or modify goals while the campaign is live, ensuring real-time optimization without any downtime. Cereba’s flexibility means you can continuously improve your campaign’s effectiveness on the go.
Integrated Performance Tracking
Campaign success is easy to monitor with Cereba’s built-in metrics. Track conversation rates, conversion rates, and more—all in real-time. This allows you to see how well each campaign is performing and make data-driven decisions to optimize future campaigns.
Cereba’s Campaigns feature offers a range of options tailored to your business’s unique needs. Whether you’re looking to boost customer engagement, drive conversions, or gather reviews, Cereba’s AI has you covered. Here are the main types of campaigns you can run:
1. Lead Rehashing Campaigns
Cold leads don’t have to stay cold. With the Lead Rehashing Campaign, Cereba can reach out to leads that have gone dormant, using personalized engagement questions designed to re-spark their interest. By tapping into your C.O.R.E., the AI understands past interactions and tailors each conversation to re-engage those leads effectively. Whether their needs have changed or they’re now ready to make a decision, this campaign helps bring them back into your sales funnel.
2. Review-Gathering Campaigns
Customer feedback is invaluable, and Cereba makes it easy to collect. The Review-Gathering Campaign focuses on prompting satisfied customers to leave positive reviews on platforms like Google or Yelp. Cereba knows how to time the ask, and with custom digital assets—such as direct links to review pages—the process is seamless for the customer. You’ll have a steady flow of feedback to build your online reputation.
3. Appointment-Setting Campaigns
Streamlining appointments is simple with Cereba’s Appointment-Setting Campaign. The AI engages potential leads by asking discovery questions that assess their needs, and then transitions smoothly to offering real-time available appointment slots. Thanks to GHL integration, scheduling is effortless and accurate, reducing the risk of no-shows and ensuring every lead gets personalized attention.
4. Customer Service Campaigns
Not all interactions are about sales. The Customer Service Campaign helps businesses provide top-notch support by answering common questions and resolving issues quickly. Cereba taps into your knowledge base to provide accurate responses, or it can redirect more complex inquiries to a human team member when needed. This ensures that your customers feel supported and valued at every step of the journey.
5. Custom Campaigns
When your goals don’t fit neatly into a template, Custom Campaigns allow you to create a campaign that’s unique to your business needs. Cereba will guide you through the process, asking a series of questions to define the campaign’s purpose, engagement strategy, and desired outcome. Whether you’re promoting a seasonal sale, launching a new service, or looking to nurture long-term relationships, Custom Campaigns give you the freedom to create an AI-driven strategy that’s perfectly aligned with your business goals.
Cereba understands that no two businesses are the same, and neither are their marketing needs. That’s why we’ve made managing multiple campaigns both simple and flexible, giving you the freedom to tailor your strategy based on your account type and current goals.
Free and Growth Account Options
The flexibility of running multiple campaigns depends on the type of account you have:
• Free Account: You can have 1 active campaign at a time and build up to 3 campaigns.
• Growth Account: Users in this tier can have 1 active campaign but can build up to 5 campaigns, providing more options to experiment and optimize.
• Pro Account: For businesses ready to scale their efforts, the Pro account allows for up to 5 active campaigns at once, and you can build up to 20 campaigns. This is ideal for those running multiple marketing initiatives simultaneously, whether they’re focused on lead generation, customer service, or reviews.
Live Campaign Adjustments
One of the standout features of Cereba Campaigns is the ability to make live adjustments without needing to pause or disrupt ongoing campaigns. If you notice that an engagement question isn’t resonating or that the timing of a call-to-action needs tweaking, you can edit the campaign in real-time. This ensures that your campaigns stay relevant and optimized for performance, allowing you to react quickly to new insights or shifting market conditions.
Performance Tracking for Each Campaign
Managing multiple campaigns is even easier when you have the data to back up your decisions. Cereba provides detailed performance metrics for each campaign, helping you track key factors like:
• Conversation rates: How many customer interactions are moving toward your defined goal?
• Conversion rates: How many of those interactions are leading to actual outcomes, such as appointments or reviews?
With real-time insights, you can make informed decisions about which campaigns to scale up, adjust, or pause, ensuring you’re always getting the most out of your marketing efforts.
Seamless Campaign Transitions
Even when running multiple campaigns, Cereba ensures that the customer journey is smooth. If a customer qualifies for more than one campaign, transitions happen seamlessly, avoiding disjointed conversations or overlap. The AI will continue conversations with the same thread of context, pulling from your C.O.R.E. to ensure that every engagement feels personalized and on-brand.
Cereba’s Campaigns feature is deeply integrated with GoHighLevel (GHL), allowing for smooth calendar syncing, appointment scheduling, and powerful follow-up capabilities. Whether you’re using Cereba’s built-in Auto-Reconnect feature or managing follow-ups through GHL, you have full control over your customer interactions, ensuring every opportunity is maximized.
GHL Integration for Appointment Scheduling
With the Appointment-Setting Campaign, Cereba leverages GHL’s calendar integration to offer real-time availability directly to your customers. When a lead or customer is ready to schedule, the AI provides up-to-date time slots based on your synced GHL calendar. This means no manual entry or coordination—just seamless, accurate scheduling.
Once the customer selects a time, the AI handles the booking and syncs it instantly with your GHL calendar. If a reschedule is needed, Cereba automatically updates the appointment without disrupting your workflow, giving both you and the customer flexibility and accuracy throughout the process.
Automated Follow-Ups: Auto-Reconnect vs. GHL
When it comes to follow-ups, you have two powerful options depending on your workflow and needs:
• Auto-Reconnect: Cereba’s built-in Auto-Reconnect feature is ideal for those who want fully automated follow-ups without relying on external tools. If a customer disengages during a conversation, Auto-Reconnect steps in to keep the interaction going. The AI intelligently prompts the customer to suggest a convenient time for a follow-up and, once confirmed, schedules the next interaction—completely autonomously. The entire process is synced with your calendar, ensuring follow-ups happen on time without any manual input. This is especially useful for Lead Rehashing Campaigns or situations where consistent engagement is key.
• GoHighLevel (GHL) Follow-Ups: If you prefer to manage follow-ups within GHL, you can use GHL’s built-in automation tools. For example, you can set up workflows that trigger automated follow-ups based on customer inactivity or specific campaign milestones. These workflows can handle everything from reminders to re-engagement emails, allowing you to leverage GHL’s automation engine to keep leads warm and moving through your funnel. All follow-up actions are tracked in GHL, giving you visibility and control over the timing and content of each follow-up.
Real-Time Insights and Updates
Regardless of which follow-up option you choose, Cereba’s integration with GHL provides real-time updates on all customer interactions. Whether it’s an appointment booked through Cereba or a follow-up triggered by Auto-Reconnect or GHL, everything is logged and tracked in your GHL dashboard. This gives you complete oversight of your campaigns and their performance, allowing you to monitor customer engagement and make informed adjustments as needed.
Cereba’s Campaigns feature is designed to give businesses a smarter, more streamlined approach to marketing, with the power of AI at its core. Here are the key benefits of using Cereba Campaigns to elevate your customer engagement and drive better results:
1. Time-Saving Automation
The days of manually setting up, running, and tracking campaigns are over. Cereba Campaigns automates everything—from the initial setup guided by AI to scheduling and follow-ups. By integrating with your GoHighLevel (GHL) calendar and leveraging Cereba’s C.O.R.E., the entire process runs smoothly without requiring constant manual oversight. This frees up your team to focus on high-level strategies while Cereba handles the details.
2. Personalized Customer Engagement
Every campaign is tailored specifically to your business, using the in-depth knowledge housed in your C.O.R.E. to ensure that the tone, messaging, and goals align perfectly with your brand. Whether you’re running a predefined campaign or creating a custom one, Cereba ensures every customer interaction feels personal and relevant. This level of personalization boosts customer trust and engagement, resulting in better outcomes.
3. Seamless Follow-Up Options
Cereba offers flexible and reliable follow-up options, ensuring that no lead is left behind. You can use Auto-Reconnect to automate the process entirely, allowing the AI to follow up with leads at the optimal time. Or, if you prefer more control, you can set up detailed workflows within GHL. Either way, Cereba ensures that your follow-ups are timely and effective, improving conversion rates.
4. Easy Customization and Adjustments
Campaigns aren’t static. With Cereba, you can tweak and refine your campaigns even after they’ve gone live. Whether you want to add new engagement questions, update digital assets, or adjust your goals, Cereba makes it easy to implement changes in real-time. This flexibility ensures that your campaigns stay relevant and responsive to your audience’s needs.
5. Scalable for Any Business Size
From small startups to growing enterprises, Cereba Campaigns are designed to scale with your business. With different account levels (Free, Growth, and Pro), you can manage multiple campaigns and increase your campaign capacity as your needs evolve. This makes Cereba the perfect solution for businesses that want to grow their marketing efforts without getting bogged down by complexity.
6. Data-Driven Decisions
With Cereba’s built-in performance tracking, you can monitor the success of each campaign in real time. Metrics like conversation rates, conversion rates, and engagement statistics help you understand what’s working and what isn’t. Armed with this data, you can fine-tune future campaigns and make smarter, data-driven marketing decisions.
Ready to take your marketing to the next level? Getting started with Cereba Campaigns is easy, and you don’t need any AI expertise or a large marketing team to make it happen. Whether you’re a small business looking for quick wins or a growing company wanting to scale your efforts, Cereba has you covered.
Step 1: Sign Up or Upgrade Your Cereba Account
If you’re new to Cereba, simply sign up for a free account to start exploring the Campaigns feature. Existing users can upgrade to the Growth or Pro account to unlock more advanced campaign capabilities, including running multiple campaigns at once.
Step 2: Launch Your First Campaign
Once logged in, head over to the Campaigns section. Here, you’ll be guided by Cereba’s AI to either choose from predefined campaign templates or build a custom campaign tailored to your specific goals. The setup process is simple and intuitive, thanks to Cereba’s knowledge of your business through the C.O.R.E..
Step 3: Customize and Optimize
Whether you choose a predefined campaign or a custom one, you’ll have the flexibility to tweak engagement questions, add digital assets, and adjust goals at any time—even after the campaign is live. Use real-time performance metrics like conversation and conversion rates to monitor progress and fine-tune your campaign as needed.
Step 4: Let Cereba Do the Work
Once your campaign is live, Cereba takes over, managing customer engagement, appointment scheduling, and follow-ups, all while maintaining your brand’s voice and tone. With seamless GoHighLevel (GHL) integration and the option to use Auto-Reconnect, you can rest assured that no lead will be left unattended.
Step 5: Track Performance and Scale
As your campaigns run, Cereba provides you with all the data you need to measure success. Track metrics like engagement rates and conversions, and use this insight to scale up your marketing efforts with confidence. Need to run multiple campaigns at once? Simply upgrade your account to unlock more campaign slots and keep the momentum going.
With Cereba, launching effective, personalized marketing campaigns has never been easier. Whether you’re re-engaging cold leads, boosting reviews, or setting appointments, Cereba’s AI-driven approach ensures that your business is always putting its best foot forward. Get started today and see how Cereba Campaigns can transform your marketing strategy.
This final section encourages readers to take action and highlights the simplicity of getting started with Cereba Campaigns, while reminding them of the platform’s flexibility and power. Let me know if you’re happy with this conclusion or if any adjustments are needed!